CEO & Founder:

Josh Holtz

12 years experience with technology and 5 years experience in AI & Computer Vision.

Find me on LinkedIn

Pixel Paw Studio is a tech forward pet product company. We make video games that are tailored for cats, with a potential for dogs and others to be included as well. Our video games are comprised of AI powered mixed reality and can be controlled using our mobile app.

We are serving the cat loving community by providing domesticated cats an outlet for hunting through video games.

Our estimated ship date is 12/1/2025. I am currently beta testing in my household, because yes of course I have cats!

Our Products

  1. Pixel Paw AI is a mixed reality projector that projects a video game for cats to play. The video game is comprised of prey that try to escape your cat. It uses a camera onboard to determine the location of your cat relative to the prey so that the prey appear to respond to your cat.
  2. Magic scratcher is a scratchpad with our trademarked pattern applied to it. The camera dynamically determines where the scratchpad is and creates a hiding spot for the prey to hide under.
  3. Premium shapes are able to be purchased through our app and delivered to your Pixel Paw AI. They change the appearance of the prey and are selectable in the app depending on you and your cat's preferences.

Tech Focused

The Pixel Paw is at its core technology focused. Through our mobile app users will can take control of playtime, and by using sliders they can tweak the number of prey, size, etc. A drop down box gives you the ability to select from purchased and available premium shapes. Don't worry if you are away from home or want to activate the device from afar - the toggle switch can be triggered from anywhere in the world to give your cat some playtime.

We want to reduce microplastics in the home that are generated by traditional cat toys by offering a mixed digital/physical experience. That is now possible with technology.

Privacy

  • 100% of AI processing is done on the device locally.
  • No visual data from the camera is stored on the device nor sent to the cloud.
  • Usage statistics are gathered in the app to help inform us on engineering direction. In the future this may lead to customized preference analysis to help you understand your cats more.
  • No usage statistics sold or given to 3rd parties.